We help our clients identify potential competitors and expose opportunities to capture the market share, by determining the best approach to meet the needs of your urban customers, such as:
- Create winning marketing strategies that match consumer needs with the appropriate technology, in a manner that fosters cultural inclusion and respect for diversity.
- Assist clients in crafting and implementing bold, but well-informed marketing strategies that produce the greatest impact in the urban market and largest return.
Urban Digital Convergence LLC performs urban market research that will provide your company with the current and relevant marketing intelligence, including:
- Opportunities for new products or services based on trends within the target demographic.
- Utilizing new Internet marketing techniques, such as Online Publicity, Social Media Marketing, Viral Marketing, and Mobile Marketing.
- Trends that could affect your company sales and profitability:
- Population shifts
- Legal developments
- Local and national situations that affect your target demographic.
- Competing products and marketing campaigns.
Urban Digital Convergence LLC can assist you with market surveys, customer focus groups, research of published reports and statistical information and interviews of community experts. These strategies will be narrowly tailored to the urban community and will assist you in finding the best placement of your products and services.
In addition, Urban Digital Convergence LLC has consulting, analytics and data solutions that deliver media and communications clients the enterprise customer insight needed to acquire and retain customer relationships, increase advertising sales, monetize content and enhance customer experiences. We help companies design and implement strategic solutions for building brand loyalty and, in turn, reducing distribution costs and reaching customers and prospects across the diverse, increasingly, competitive, mix of channels and touch points.
Once presented with this market research information, you can determine your competitive advantage and create an aggressive marketing campaign that best expresses the benefits of your product or service to the urban market consumer.